This Privacy Policy ("Policy") describes how Blue Amber Ventures and its wholly-owned subsidiary and affiliated operating entity Colabcorp (collectively, "Colabcorp", "Blue Amber Ventures", "we", "our", or "us"), including all of their respective officers, directors, employees, contractors, agents, licensees, successors, and assigns, collect, use, disclose, retain, and protect personal information obtained from users ("you" or "User") of the website located at the domain on which this Policy is published and any associated subpages, including The Great Squeeze browser game hosted thereon (collectively, the "Service").
Please read this Policy carefully. By accessing or using any part of the Service, you acknowledge that you have read, understood, and agree to be bound by this Policy and our Terms of Service. If you do not agree with this Policy, you must immediately discontinue use of the Service.
Notice to Users in the European Economic Area (EEA), United Kingdom, and California: Please see Sections 12, 13, and 14 below for additional rights and disclosures that may apply to you.
SECTION 1
1. SCOPE AND APPLICABILITY
This Policy applies to all personal information processed by Blue Amber Ventures and Colabcorp in connection with the Service, regardless of the medium or method through which such information is collected (e.g., directly from you via web forms, automatically through web technologies, or from third-party sources).
This Policy covers the activities of Blue Amber Ventures, Colabcorp, and all of their current and former employees, contractors, agents, officers, directors, partners, subsidiaries, affiliates, and successors-in-interest (collectively, the "Covered Parties"). The Covered Parties may process your personal information in the capacities described herein, and each is bound by the obligations set forth in this Policy to the extent applicable to their respective roles.
This Policy does not apply to information collected by third-party websites, applications, or services that may be linked from the Service. We are not responsible for the privacy practices of any third party.
SECTION 2
2. INFORMATION WE COLLECT
We collect several categories of information in connection with your use of the Service, as more particularly described below.
2.1 Information You Provide Directly
- Contact and Registration Information: When you register for launch notifications, submit a contact form, or otherwise interact with the Service, we collect information you voluntarily provide, including your email address and any other information you choose to supply.
- Communications: If you contact us by email or other means, we collect the content of your messages, your contact details, and any attachments you provide.
- User-Generated Content: Including, but not limited to, player usernames, display names, high scores, and any other content you submit or post in connection with the game or its associated features (e.g., global leaderboard entries).
- Survey and Feedback Data: Responses to any optional surveys, questionnaires, or feedback forms we make available.
2.2 Information Collected Automatically
When you access or use the Service, we and our third-party service providers automatically collect certain technical and usage information, including:
- Device and Browser Information: IP address (which may be used to approximate your general geographic location), browser type and version, operating system, device type, hardware model, unique device identifiers, and mobile network information.
- Log Data: Server log files that record information about your requests to our servers, including the date and time of access, pages or resources requested, HTTP status codes, bytes transferred, and referring URL.
- Usage and Interaction Data: Information about how you interact with the Service, including pages visited, links clicked, features used, time spent on pages, scroll depth, game session data (level progression, score, in-game events), and navigation paths.
- Performance Data: Crash reports, error logs, performance metrics, and related diagnostic data generated during your use of the Service.
- Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, local storage, and similar technologies. See Section 6 for further detail.
2.3 Information from Third Parties
We may receive information about you from third-party sources, such as:
- Analytics Providers: Aggregated and de-identified data from analytics services about how users interact with the Service.
- Advertising Partners: Information about your interactions with advertisements served on or through the Service, including ad impressions, clicks, and conversions.
- Social Media Platforms: If you interact with our content on social media, we may receive publicly available information associated with your social media profile.
- Business Partners: Information provided by partners who assist with the development, hosting, or delivery of the Service.
SECTION 3
3. HOW WE COLLECT INFORMATION
We collect information through the following methods:
- Directly from you when you submit forms, register for notifications, play the game, contact us, or otherwise provide information through the Service.
- Automatically through the use of cookies, web beacons, JavaScript, and other tracking technologies that are activated when you visit or interact with the Service.
- From third-party service providers, including web analytics services, advertising networks, cloud hosting providers, and payment processors, as further described in this Policy.
- From publicly available sources, such as social media platforms and publicly accessible online information.
SECTION 4
4. HOW WE USE YOUR INFORMATION
Blue Amber Ventures, Colabcorp, and the other Covered Parties use the information collected for the following purposes:
- Service Delivery: To provide, operate, maintain, and improve the Service, including hosting the game, maintaining the leaderboard, and processing your notification sign-up.
- Communications: To send you launch notifications, product updates, newsletters, promotional offers, and other communications for which you have registered or which we are otherwise permitted to send. You may opt out of marketing communications at any time by following the unsubscribe instructions included in such messages.
- Personalization: To personalize your experience on the Service, including remembering your preferences and tailoring content and advertisements to your interests.
- Analytics and Research: To analyze usage patterns, conduct research, measure the effectiveness of the Service, and develop new features or products.
- Advertising: To display relevant advertisements to you through third-party advertising networks, including Google AdSense, and to measure the performance of those advertisements.
- Security and Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, abuse, unauthorized access, and other illegal activities; to protect the rights, property, and safety of Blue Amber Ventures, Colabcorp, Users, and the public.
- Legal Compliance: To comply with applicable laws, regulations, court orders, legal processes, and governmental requests; to enforce our Terms of Service and other agreements; and to exercise or defend legal claims.
- Business Operations: To support internal business functions including administration, finance, record-keeping, auditing, and reporting.
- Aggregated and De-Identified Data: We may aggregate or de-identify information so that it can no longer be reasonably associated with you, and use such aggregated or de-identified data for any lawful business purpose, including research, product development, and marketing, without restriction.
SECTION 5
5. DISCLOSURE OF YOUR INFORMATION
We may disclose your personal information to the following categories of recipients:
- Affiliates and Covered Parties: We may share your information with Blue Amber Ventures, Colabcorp, and their respective subsidiaries, affiliates, officers, directors, employees, contractors, and agents for purposes consistent with this Policy.
- Service Providers and Vendors: We engage third-party companies and individuals to perform services on our behalf, such as website hosting and infrastructure (including Cloudflare), email delivery, analytics, advertising, customer support, and security monitoring. These parties are authorized to use your information only as necessary to perform services for us and are bound by appropriate confidentiality and data protection obligations.
- Advertising and Analytics Partners: We may share information with third-party advertising networks (including Google and its affiliates) and analytics providers to serve interest-based advertisements and analyze usage of the Service. These parties may independently collect information about your online activities across different websites and services.
- Business Transfers: In connection with any merger, acquisition, reorganization, sale of assets, financing, or other corporate transaction involving Blue Amber Ventures or Colabcorp, your information may be transferred to the relevant counterparties as part of the transaction, subject to standard confidentiality protections.
- Legal and Regulatory Authorities: We may disclose your information where required to do so by applicable law, regulation, subpoena, court order, or governmental authority, or where we believe in good faith that disclosure is necessary to protect our legal rights, enforce our Terms of Service, protect the safety of any person, prevent fraud, or respond to a legal request.
- With Your Consent: We may share your information with additional third parties for purposes not described in this Policy where you have given your express prior consent to such disclosure.
We do not sell, rent, or trade your personal information to unaffiliated third parties for their own independent marketing purposes without your explicit consent, except as described in Sections 12 and 13 with respect to applicable state law definitions of "sale."
SECTION 6
6. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to operate and improve the Service, personalize your experience, and serve targeted advertisements.
6.1 Types of Technologies We Use
- Strictly Necessary Cookies: Required for the basic functioning of the Service, such as maintaining session state and security.
- Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and display settings.
- Performance and Analytics Cookies: Collect information about how you use the Service (e.g., pages visited, time on site) to help us understand and improve the Service. We may use services such as Google Analytics for this purpose.
- Advertising and Targeting Cookies: Used by us and our advertising partners (including Google AdSense and its affiliates) to deliver advertisements relevant to your interests, and to measure the effectiveness of advertising campaigns. These cookies may track your browsing activity across multiple websites.
- Local Storage and Session Storage: Browser-based storage mechanisms used to save game state, preferences, and other data locally on your device.
- Web Beacons and Pixel Tags: Small electronic files embedded in web pages or emails that allow us and our service providers to count users and verify system and server integrity.
6.2 Your Cookie Choices
Most web browsers automatically accept cookies. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you disable cookies, some portions of the Service may not function properly. You can also opt out of certain third-party advertising cookies by visiting the Digital Advertising Alliance opt-out page or the Network Advertising Initiative opt-out page. For Google-specific opt-out options, please visit Google Analytics Opt-out and Google Ads Settings.
SECTION 7
7. THIRD-PARTY SERVICES AND ADVERTISING
The Service may incorporate third-party software, APIs, SDKs, and services, including but not limited to:
- Cloudflare: We use Cloudflare for website hosting, content delivery, DDoS protection, and security. Cloudflare may collect and process certain technical information about your visits to the Service. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.
- Google AdSense: We may display advertisements served by Google AdSense. Google uses cookies and other tracking technologies to serve ads based on your prior visits to this website and other websites. You may opt out of personalized advertising by visiting Google Ads Settings. Google's privacy policy is available at policies.google.com/privacy.
- Google Fonts: We load certain fonts from Google Fonts servers. When you visit the Service, your browser may send requests to Google servers that could include your IP address and browser information. Please refer to Google's privacy policy for details.
- Email Service Providers: We may use third-party email delivery services to send you launch notifications and other communications. These providers may have access to your email address for the sole purpose of delivering those communications on our behalf.
Each third-party service has its own privacy policy and data practices. We are not responsible for the privacy practices of any third party, and we encourage you to review their respective privacy policies.
SECTION 8
8. DATA RETENTION
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to comply with our legal obligations, resolve disputes, enforce agreements, and as otherwise required or permitted by applicable law.
The criteria we use to determine retention periods include:
- The duration of your relationship with us and your continued use of the Service;
- Whether there is a legal obligation to retain the data (e.g., tax, accounting, or regulatory requirements);
- Whether retention is advisable in light of our legal position (e.g., with respect to applicable statutes of limitations, litigation, or regulatory investigations).
When personal information is no longer required for the purposes for which it was collected and there is no legal obligation to retain it, we will delete, anonymize, or de-identify it in accordance with our internal data management procedures.
SECTION 9
9. DATA SECURITY
Blue Amber Ventures and Colabcorp implement and maintain commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, and destruction. Such measures include, but are not limited to:
- Transmission of data over encrypted (HTTPS/TLS) connections;
- Restricted access to personal information on a need-to-know basis;
- Use of reputable, security-focused hosting and infrastructure providers; and
- Regular review and testing of our security practices and procedures.
Notwithstanding the foregoing, no method of transmission over the Internet or method of electronic storage is one hundred percent (100%) secure. Accordingly, we cannot guarantee absolute security, and we disclaim any warranty, express or implied, regarding the security of any data you transmit to us. In the event of a data breach that triggers notification obligations under applicable law, we will notify affected users in accordance with those requirements.
You are responsible for maintaining the confidentiality of any account credentials or other authentication information associated with the Service. Please notify us immediately of any unauthorized access to or use of your credentials.
SECTION 10
10. CHILDREN'S PRIVACY
The Service is not directed to, and we do not knowingly collect personal information from, children under the age of thirteen (13) (or such higher age as may be required by applicable law in the jurisdiction where the child resides). If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately using the contact information in Section 18. If we become aware that we have collected personal information from a child under the applicable age threshold without parental consent, we will take prompt steps to delete that information from our records.
If you are located in the European Economic Area, the age threshold may be higher pursuant to Article 8 of the General Data Protection Regulation (GDPR) and applicable Member State law. We will comply with the applicable age requirement for your jurisdiction.
SECTION 11
11. LINKS TO THIRD-PARTY WEBSITES
The Service may contain hyperlinks to third-party websites, applications, or services that are not owned or controlled by Blue Amber Ventures or Colabcorp. This Policy applies solely to the Service and to information collected by the Covered Parties. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party website or service. We strongly advise you to review the privacy policy of every website you visit.
SECTION 12
12. EEA AND UK USERS – GDPR RIGHTS
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), the following additional information applies to you in connection with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable UK data protection legislation.
12.1 Legal Bases for Processing
We process your personal data on the following legal bases:
- Consent (Article 6(1)(a) GDPR): Where you have given us unambiguous consent to process your data for a specific purpose (e.g., marketing communications, non-essential cookies).
- Contract (Article 6(1)(b) GDPR): Where processing is necessary to perform a contract with you or to take steps at your request prior to entering into such a contract.
- Legitimate Interests (Article 6(1)(f) GDPR): Where processing is necessary for the purposes of our legitimate interests (e.g., fraud prevention, security, analytics, and product improvement), except where overridden by your interests or fundamental rights and freedoms.
- Legal Obligation (Article 6(1)(c) GDPR): Where processing is necessary to comply with a legal obligation to which we are subject.
12.2 Your GDPR Rights
Subject to applicable law and certain exceptions, you have the following rights with respect to your personal data:
- Right of Access: The right to obtain confirmation of whether we process your personal data and, if so, a copy thereof.
- Right to Rectification: The right to have inaccurate personal data corrected and incomplete personal data completed.
- Right to Erasure ("Right to be Forgotten"): The right to request deletion of your personal data where it is no longer necessary, where you have withdrawn consent, or where it has been unlawfully processed.
- Right to Restriction of Processing: The right to request that we restrict processing of your personal data in certain circumstances.
- Right to Data Portability: The right to receive personal data you provided to us in a structured, commonly used, machine-readable format and to transmit such data to another controller.
- Right to Object: The right to object, on grounds relating to your particular situation, to processing of your personal data where we rely on legitimate interests, and to object at any time to processing for direct marketing purposes.
- Rights in Relation to Automated Decision-Making: The right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects, unless certain exceptions apply.
- Right to Withdraw Consent: Where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, please contact us using the details in Section 18. We will respond to your request within thirty (30) days (or such other period as required by applicable law). We may need to verify your identity before processing your request. You also have the right to lodge a complaint with the relevant supervisory authority in your country of residence.
SECTION 13
13. CALIFORNIA RESIDENTS – CCPA / CPRA RIGHTS
If you are a California resident, the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 ("CCPA/CPRA"), grants you specific rights with respect to your personal information.
13.1 Categories of Personal Information Collected
In the preceding twelve (12) months, we have collected personal information in the following CCPA categories:
- Identifiers (e.g., email address, IP address, cookie identifiers);
- Commercial information (e.g., game scores, in-game activity);
- Internet or other electronic network activity information (e.g., browsing history, interaction with the Service);
- Geolocation data (approximate location derived from IP address);
- Inferences drawn from any of the above to create a profile about you reflecting your preferences, interests, and behavior.
13.2 Your CCPA/CPRA Rights
- Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions.
- Right to Correct: You may request that we correct inaccurate personal information we hold about you.
- Right to Opt Out of Sale or Sharing: To the extent we "sell" or "share" (as those terms are defined under the CCPA/CPRA) your personal information with third parties for cross-context behavioral advertising, you have the right to opt out. We do not sell personal information in the traditional sense; however, our use of certain advertising technologies may constitute a "sale" or "sharing" under the CCPA/CPRA. To opt out, please contact us at the details in Section 18.
- Right to Limit Use of Sensitive Personal Information: Where we collect "sensitive personal information" as defined under the CPRA, you have the right to limit our use of such information.
- Right of Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To submit a CCPA/CPRA request, please contact us using the information in Section 18. We will respond within forty-five (45) days of receipt of a verifiable consumer request.
SECTION 14
14. OTHER APPLICABLE STATE PRIVACY LAWS
Additional state privacy laws may apply to residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Indiana, Tennessee, and other U.S. states that have enacted comprehensive consumer privacy legislation. These laws may grant you rights similar to those described in Section 13, including rights to access, correct, delete, and opt out of certain processing of your personal data. To exercise any applicable rights, please contact us using the information in Section 18.
SECTION 15
15. INTERNATIONAL DATA TRANSFERS
Blue Amber Ventures and Colabcorp may be based in, and operate from, jurisdictions outside your country of residence. By using the Service, you acknowledge that your personal information may be transferred to and processed in jurisdictions that may not provide the same level of data protection as your home country.
Where we transfer personal data from the EEA or UK to countries not recognized as providing an adequate level of data protection, we will implement appropriate safeguards such as Standard Contractual Clauses approved by the European Commission, the UK International Data Transfer Agreement, or other lawful transfer mechanisms as permitted by applicable law.
SECTION 16
16. CHANGES TO THIS POLICY
We reserve the right to modify this Policy at any time in our sole discretion. If we make material changes, we will update the "Last Updated" date at the top of this page and, where required by applicable law, provide additional notice (such as a prominent notice on the Service or, if we hold your email address, by email).
Your continued use of the Service following the posting of any changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy periodically to stay informed of how we process your information.
SECTION 17
17. LIMITATION OF LIABILITY
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, BLUE AMBER VENTURES, COLABCORP, AND ALL COVERED PARTIES EXPRESSLY DISCLAIM ALL LIABILITY ARISING OUT OF OR IN CONNECTION WITH ANY UNAUTHORIZED ACCESS TO, OR ALTERATION, THEFT, OR DESTRUCTION OF, PERSONAL INFORMATION. IN NO EVENT SHALL THE COVERED PARTIES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, CONSEQUENTIAL, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THIS POLICY OR THE PROCESSING OF YOUR PERSONAL INFORMATION, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND EVEN IF A REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED ITS ESSENTIAL PURPOSE.
NOTHING IN THIS POLICY SHALL LIMIT OR EXCLUDE LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED UNDER APPLICABLE LAW, INCLUDING LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, OR FOR FRAUD.
SECTION 18
18. CONTACT US
If you have any questions, concerns, or requests regarding this Policy or our privacy practices, or if you wish to exercise any of your rights described in this Policy, please contact us at:
We will endeavor to respond to all legitimate requests within a reasonable time and in accordance with any applicable legal deadlines. For complex or multiple requests, the response period may be extended, and we will notify you accordingly.